More About Analytics: Which Factors Influence Your Instagram Metrics?
It’s important to understand that there are multiple factors that influence your metrics on Instagram.
And for a quick refresher on what your metrics are and where to find all your analytics on Instagram, read my blog post about Instagram metrics right here!
There’s so much helpful information to be found right there in your Instagram Business account analytics. Reading them is one thing, understanding them is another (both of which I can help you with if you’re struggling!)
Today we’ll go through 6 factors that impact your metrics on Instagram. If you notice an increase or decrease in areas of your analytics - one of these 👇may be the reason.
1️⃣The Content You’re Producing
Your metrics give a really good indication of what your most popular content is and what isn’t drawing as much engagement. Using these analytics as a guide, create more of what your audience loved and you’ll notice a positive change in your metrics.
2️⃣How Often You Show Up
Showing up regularly and creating content often will yield great results! The increased engagement you’ll get will show on your analytics. Same goes for being absent from the Gram - your metrics will take a dive.
3️⃣Your Audience and How Engaged They Are
This is where you can really tell the difference between an account that’s grown organically versus one that’s not. Growing organically means surrounding yourself with (and gaining) followers who are interested in you and your content, who can relate to you and who engage with you because you speak to them and their pain points.
Having a large number of followers who aren’t invested in you and what you’re saying will show in your analytics with poor engagement numbers.
4️⃣Where You’re At In Your Business
If you’re launching a course or program, you should expect to see an increase in your metrics across the board! After the launch, it’s normal for the numbers to settle down a little.
5️⃣Engaging Consistently
Regularly engaging on Instagram will impact your metrics positively - you’ll see an increase in your engagement numbers, an increase in followers and a number of other data changes that analysts like me just love to drool over.
6️⃣You!
Having a strategy for your online business and implementing it, creating content that speaks to your ideal client and showing up consistently all impact how well Instagram will work for you. Keeping an eye on Instagram metrics will help you figure out what works best for your business.
If you need help with the finer aspects of analytics and figuring out an Instagram Engagement strategy that boosts your reach on Instagram, send me a DM on the Gram!
Hi There, I’m Claire!
Welcome to Claire Audrey!
I’m so glad you’re here 💖
I am passionate about helping YOU reach your ideal clients and nurture your existing Instagram following in a way that is authentically suited to your business needs.
This means you focus on creating the content and serving the heck out of your Instagram audience (what you do best!) while I get it seen and bring in your dream clients.
If you’re ready to go from spending HOURS on your phone finding who to connect with, liking and commenting on posts and engaging on hashtags while really, your expertise is need elsewhere - it’s time to hire out your Instagram Engagement!
Book a FREE consultation call here or take a peek at my services to find out more.