How To Track Metrics on an Instagram Business Account
💡Would you like to know the demographics of who likes your posts and stories?
💡How about knowing the days of the week your account gets the most reach?
💡And I’m sure you’re interested in which of your posts and stories are a favorite amongst your followers…
There are so many reasons I’d encourage you to take that dive into the analytics of your Instagram Business Account.
⭐️ Understanding which types of content are most popular means you can create more of it for the demographic that enjoys it best.
⭐️It helps to really fine tune your Instagram strategy and you can reach out to your audience in a meaningful and effective way.
Let’s start off with where we find all that juicy information, what it means and how to keep track of it.
Where Do I Find Analytics on My Instagram Business Account?
➡️Head on over to your business profile.
➡️Touch Menu (the bargraph sign)
➡️Touch Insights
And you’re in! Be amazed at all the super interesting information you’re about to discover.
1️⃣ The Content tab
This gives a summary of your posts and stories for the week
2️⃣The Activity tab
This tells you:
how many accounts you reached in the period of a week
if your reach increased or decreased
how many impressions you received (and if this increased or decreased)
and how many interactions you received on your account (how many people visited your profile or engaged with you)
There’s a cool graph displaying how much interactions you received per day.
3️⃣The Audience tab
This will give you a running total of your number of followers and an indication of if you’ve gained or lost any followers.
You’ll also find some graphs detailing
your growth
which towns, cities and countries people are visiting you from
their age range and gender
and the time of day your account receives the most interaction.
How do we use all this data?
I like to keep track of it all on my own spreadsheet. This gives me a really clear idea of how an account is performing over time, what posts do well, who likes which kind of stories, what age group/location/person is interested in my posts and what time of the day or week my posts reach the most people.
Once it’s clear what is performing really well - make more of that type of content!
When you understand which days or times of day your content has the furthest reach - get your content to go out then!
Talk about being able to fine tune your Instagram business strategy!
As an Instagram Engagement specialist, tracking analytics allow me to really delve into the workings of an account in order to tailor my Instagram Engagement approach.
If you’re ready to get Instagram Engagement working for your business by having a specialist track your Instagram Insights so you know exactly what to post, when and for who, let’s chat!
Hi There, I’m Claire!
Welcome to Claire Audrey!
I’m so glad you’re here 💖
I am passionate about helping YOU reach your ideal clients and nurture your existing Instagram following in a way that is authentically suited to your business needs.
This means you focus on creating the content and serving the heck out of your Instagram audience (what you do best!) while I get it seen and bring in your dream clients.
If you’re ready to go from spending HOURS on your phone finding who to connect with, liking and commenting on posts and engaging on hashtags while really, your expertise is need elsewhere - it’s time to hire out your Instagram Engagement!
Book a FREE consultation call here or take a peek at my services to find out more.